Barry Melek Electric Train Sets

Consumer Catalog

Catalog Designing

The nature of Marketing may have changed somewhat in the last few years, what with the Internet and social media, but a printed catalog is still one the best marketing tools in your arsenal. A well-thought-out, well-designed catalog is a great way to create a positive impression in the minds of customers, while being informative at the same time.

 

To make a strikingly good catalog, follow some basic rules to in the catalog design.

 

Now let's get this right. The primary purpose of a catalog is to appeal to the prospective customer in such a way that he should consider your product as a positive addition to his lifestyle. The purpose is your first ground rule. The catalog design must be such that its theme showcases the lifestyle that your customer aspires for. Help him make up his mind about spending money on your product, give him a good reason to do that.

 

Keep in mind that the design for a business-to-business catalog will be different from that of a business-to-consumer catalog. Also keep an eye on your target market. If your product is youth oriented, you may want to opt for more vibrant colors and bold graphics. On the other hand, if your product caters to an older age group, subtle, elegant and understated is the way to go.

 

Your catalog must be designed in such a way that the product is projected in an extremely flattering and positive light. The picture of the product, the size of the pictures and their positioning in the catalog make a world of difference. For example, printing cluttered groups of items may save on cost, but will spoil the final effect even if the accompanying text is of award winning quality. A better way is to print less number of pictures of good quality. Get the pictures done by a professional design service agency; make sure that they are exceptional.

 

If you sell more than one product, you may want to think about showcasing accompanying products so that when a customer decides to buy, he has the option to choose the complete package. This, obviously, helps generate more revenue.

 

Publicize your website and put up a downloadable pdf version of your catalog on your website. This cross media marketing ensures greater impact.

 

The first page of your catalog must be compelling. Put pictures on the outside edges of the pages so that they catch the customer's attention.

 

Stick to similar size and style of fonts throughout the catalog with some change in color to maintain interest without creating clutter. Also keep the styling in tandem with the kind of product or service you offer. A fancy styling may suit a creative designer's catalog but not a machinery vendor.

 

Professional designers can create the most visually appealing and effective catalog designs. Make sure you provide enough creative inputs to the design team that you hire because you know the pulse of your buyers better.

 

After your catalog has been distributed, do a cost-benefit analysis. Calculate the total cost of the catalog (designing, printing and mailing), and figure out how much each product cost to be shown in the catalog. This cost compared against the total profit earned on the item will give you a better idea on which ones are the most profitable products. For the next catalog, allocate more space for your most profitable products.

 

Continue doing this and you will derive the maximum profit and keep the catalog costs under control.

About the Author

Inkzoo is a graphic design company that provides professional, high quality graphic design services to small and medium businesses. For effective marketing in the modern world, you need an eclectic mix of creative, attention-grabbing messages to communicate clearly and persuasively to customers online and offline. Visit Inkzoo.com to know more about our creative graphic design services that will help you create a great identity and gain maximum exposure for your business.

Ampad Envirotech Catalog Envelope $12.99 100% 110 / Box 19706 40% 60 lb 9" Width x 12" Length Environmentally friendly catalog envelopes are made with 100 percent recycled material with 40 percent post-consumer material. Features moisture-sealing flap and durable, reusable clasp for a secure closure. No chlorine added. Ideal for mailing brochures and catalogs. Natural brown color helps keep documents confidential. Ampad Brown Catalog Envelope Chlorine-free Clasp Envirotech Envirotech Catalog Envelope Moisture Resistant No SFI Side Seam Yes www.ampad.com

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Catalog $408 250 - Catalogs, 8 pages 5.5x8.5 4/4 80# text (inside and cover)

MeadWestvaco SELF-SEAL Recycled Catalog Envelope $21.99 #10 1/2 #10 1/2, 9" Width x 12" Length 100 / Box 100% 28 lb 30% Recycled self-sealing envelopes seal without moistening. Simply fold down the flap for a quick, secure seal. Made from durable, recycled 28 lb. white paper. Contains 100 percent recycled material with a minimum of 30 percent post-consumer material. CO740 Catalog Envelope MeadWestvaco Moisture Resistant No SELF-SEAL SELF-SEAL Recycled Catalog Envelope Self-sealing White Yes www.meadwestvaco.com

The Catalog Book: Designs for Catalogs & Direct Mail $10.99 Catalogs, direct mail, and e-commerce websites are selling more products than ever before--more than $120 billion in sales annually. How can designers make their catalogs stand out from all the many, many others out there? The Catalog Book showcases an incredible selection of outstanding and innovative catalogs, direct mail pieces, and e-commerce sites that lead the pack in successfully projecting a brand image and selling merchandise. Full-color pictures plus brief, insightful commentary tell the story of great design and great marketing. Whether the client is selling electronics or earrings, sportswear or salami, The Catalog Book is the complete guide to creating cutting-edge catalogs that make a compelling statement to the consumer. A must-have for designers who want to move merchandise and build brand image

The Directory of Mail Order Catalogs, 2003: A Comprehensive Guit to Consumer Mail Order Catalog Companies $243.75 No Synopsis Available

The Directory of Mail Order Catalogs, 2006: A Comprehensive Guide to Consumer Mail Order Catalog Companies $243.75 No Synopsis Available

The Directory of Mail Order Catalogs, 2007: A Comprehensive Guide to Consumer Mail Order Catalog Companies $243.75 No Synopsis Available

Directory of Mail Order Catalogs 2001: A Comprehensive Guide to Consumer Mail Order Catalog Companies $243.75 No Synopsis Available

The Directory of Mail Order Catalogs, 2005: A Comprehensive Guide to Consumer Mail Order Catalog Companies $243.75 No Synopsis Available

The Directory of Mail Order Catalogs, 2004: A Comprehensive Guide to Consumer Mail Order Catalog Companies $243.75 No Synopsis Available

Quality Park Redi-Strip 44511 Eco-friendly Catalog Envelope $17.99 100 / Box 100% 44511 9" Width x 12" Length Eco-friendly catalog envelopes are made from 100 percent post-consumer recycled material. Design features chlorine-free stock and a Redi-Strip closure. Redi-Strip envelopes require no moisture to seal. Simply peel off the backing along the pre-applied adhesive on the flap and seal. Australia Catalog Envelope Chlorine-free Kraft Moisture Resistant No Peel and Seal Quality Park Quality Park Products Redi-Strip Redi-Strip 44511 Eco-friendly Catalog Envelope Yes www.qualitypark.com

Quality Park Redi-Strip 44711 Eco-friendly Catalog Envelope $22.99 10" Width x 13" Length 100 / Box 100% 44711 Eco-friendly catalog envelopes are made from 100 percent post-consumer recycled material. Design features chlorine-free stock and a Redi-Strip closure. Redi-Strip envelopes require no moisture to seal. Simply peel off the backing along the pre-applied adhesive on the flap and seal. Australia Catalog Envelope Chlorine-free Kraft Moisture Resistant No Peel and Seal Quality Park Quality Park Products Redi-Strip Redi-Strip 44711 Eco-friendly Catalog Envelope Yes www.qualitypark.com

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Footwear Catalog $39.99 Footwear Catalog - Giclee Print

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Whole Green Catalog: 1000 Best Things for You and the Earth $6.99 As interest in living a sustainable life has exploded, so has the green marketplace. It has become difficult to distinguish companies that provide truly eco-friendly products and services from those that "greenwash." Now, from the company that founded Organic Gardening when eating close to the land was far from mainstream and published Al Gore's An Inconvenient Truth, comes this timely guide to all things green. Modeled on the classic Whole Earth Catalog, the touchstone for an earlier generation, Whole Green Earth Catalog is poised to become the bible of green living for more than 68 million people worldwide who now take environmental and social issues into account when they make purchases. Leading experts in every imaginable category from home furnishings and appliances to clothing and children's toys, from pets and beauty products to travel and investing share their authoritative tips, reviews, and advice. Whole Green Earth Catalog provides succinct answers to such questions as: Can one go green and save money? Can people reduce their carbon footprint if they are business travelers? Is there an environmentally friendly disposable diaper? Beautifully packaged with more than 1,000 photographs and illustrations, and manufactured with 100 percent post-consumer waste materials, this volume is the perfect gift for those who care about the future of the planet.

Reduce Your Warehouse Expenses : Over 700 Ideas to Improve your Direct to Consumer, Catalog, or Wholesale Warehouse Productivity and Reduce you Operation Expens $48.7 No Synopsis Available

Consumer Behaviour $35 Consumer Behaviour

Catalog II $198.99 Jacobs Sean Catalog II - Limited Edition

Catalog III $198.99 Jacobs Sean Catalog III - Limited Edition

The Service Catalog $45 This well-constructed book provides practical advice and information that will help organizations to understand how to design and develop a service catalog and to understand the role that the service catalog performs within the service portfolio. Readers will gain practical information and knowledge that will help with:• understanding the full concept of the service catalog• understanding the scope of the service catalog• building an appropriate service catalog for your organization• identifying the true value that the service catalog can deliver to your organization•understanding services and the value that they provide to your organization and customers•managing the service catalog

Universal 45104 Catalog Envelope Side Seam 10 x 13 White 250/box $44.24 Wide gummed flap produces a secure seal. Quality paper stock resists ripping and tearing. Envelope Size: 10 x 13. Envelope/Mailer Type: Catalog/Clasp Mixed Colors. Closure: Gummed Flap. Trade Size: 97. Color(s): White. Custom Imprint Included: No. Expansion: No. Exterior Material(s): Paper. Finish: Wove. Format/Border: Standard. Opening: Open End. Post-Consumer Recycled Content Percent (Nom): 0 %. Pre-Consumer Recycled Content Percent (Nom): 0 %. Seam Type: Center. Security Tinted: No. Total Recycled Content Percent (Nom): 0 %. Window Position: None.

Universal 42165 Catalog Envelope Side Seam 9 1/2 x 12 1/2 Light Brown 250/box $42.02 Wide gummed flap produces a secure seal. Quality paper stock resists ripping and tearing. Envelope Size: 9-1/2 x 12-1/2. Envelope/Mailer Type: Catalog/Clasp Mixed Colors. Closure: Gummed Flap. Trade Size: 93. Color(s): Light Brown. Custom Imprint Included: No. Exterior Material(s): Kraft. Format/Border: Standard. Opening: Open End. Seam Type: Center. Security Tinted: No. Window Position: None. Post-Consumer Recycled Content Percent (Nom): 0 %. Pre-Consumer Recycled Content Percent (Nom): 0 %. Total Recycled Content Percent (Nom): 0 %.

Universal 40165 Catalog Envelope Side Seam 6 1/2 x 9 1/2 Light Brown 500/box $45.97 Wide gummed flap produces a secure seal. Quality paper stock resists ripping and tearing. Envelope Size: 6-1/2 x 9-1/2. Closure: Gummed Flap. Color(s): Light Brown. Custom Imprint Included: No. Envelope/Mailer Type: Catalog/Clasp Mixed Colors. Expansion: No. Exterior Material(s): Kraft. Format/Border: Standard. Opening: Open End. Seam Type: Center. Security Tinted: No. Window Position: None. Trade Size: 63. Post-Consumer Recycled Content Percent (Nom): 0 %. Pre-Consumer Recycled Content Percent (Nom): 0 %. Total Recycled Content Percent (Nom): 0 %.

Universal 44104 Catalog Envelope Side Seam 9 x 12 White 250/box $36.94 Wide gummed flap produces a secure seal. Quality paper stock resists ripping and tearing. Envelope Size: 9 x 12. Envelope/Mailer Type: Catalog/Clasp Mixed Colors. Closure: Gummed Flap. Trade Size: 90. Color(s): White. Expansion: No. Exterior Material(s): Paper. Finish: Wove. Format/Border: Standard. Opening: Open End. Post-Consumer Recycled Content Percent (Nom): 0 %. Pre-Consumer Recycled Content Percent (Nom): 0 %. Seam Type: Center. Security Tinted: No. Window Position: None.

Universal 42103 Self-Seal Catalog Envelope- 12 x 15 1/2- White- 100/Box $27.68 Press and seal permanently to safeguard important documents. No moisture needed. Just fold down the flap press and mail. Closure: Self-Adhesive. Color: White. Post-Consumer Recycled Content Percent: 0 %. Pre-Consumer Recycled Content Percent: 0 %. Security Tinted: No. Total Recycled Content Percent: 0 %. Window Position: None. Custom Imprint Included: No. Envelope Size: 12" x 15-1/2". Envelope/Mailer Type: Catalog/Clasp. Expansion: No. Exterior Material: Paper. Format/Border: Standard. Opening: Open End. Recycled: No.

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Universal 44105 Catalog Envelope Side Seam 10 x 13 Light Brown 250/box $39.64 Wide gummed flap produces a secure seal. Quality paper stock resists ripping and tearing. Envelope Size: 10 x 13. Envelope/Mailer Type: Catalog/Clasp Mixed Colors. Closure: Gummed Flap. Trade Size: 97. Color(s): Light Brown. Expansion: No. Exterior Material(s): Kraft. Format/Border: Standard. Opening: Open End. Post-Consumer Recycled Content Percent (Nom): 0 %. Pre-Consumer Recycled Content Percent (Nom): 0 %. Seam Type: Center. Security Tinted: No. Total Recycled Content Percent (Nom): 0 %. Window Position: None.

Universal 41165 Catalog Envelope Side Seam 9 x 12 Light Brown 250/box $33.11 Wide gummed flap. Resists tears and rips. Post-Consumer Recycled Content Percent: 0 %. Pre-Consumer Recycled Content Percent: 0 %. Total Recycled Content Percent: 0 %. Additional Information: ExpansionNo. Envelope Size: 9 x 12. Envelope/Mailer Type: Catalog/Clasp Mixed Colors. Security Tinted: No. Exterior Material(s): Kraft. Custom Imprint Included: No. Trade Size: 90. Seam Type: Center. Window Position: None. Global Product Type: Envelopes/Mailers-Catalog/Clasp Mixed Colors. Format/Border: Standard. Color(s): Light Brown. Expansion: No. Opening: Open End. Color: Light Brown. Closure Gummed: Flap. Recycled: No. Assembly Required: No. Envelope Size: 9 x 12.

A Catalog of Comets $246 Fourth volume of multi-volume catalog of every comet observed throughout history, this volume covers comets seen from 1933 to 1959.