Barry Melek Electric Train Sets

Great Layout

How To Write Great Sales Copy In Your Online Business

In this article I am going to look at 5 keys that you will need for your sales letter. You may think that this skill, and it is a skill, is not needed for your business but think how much more effective your business could be if you follow a few basic guidelines to convert prospects/visitors into sales.

Lets get started. The first thing you will need in your sales copy is a

1)    Great Layout

Great layout in a seriously converting sales letter will involve
a)    A Headline
b)    Black text on a white background
c)    An easy on the eye font such as Tahoma, Arial, Verdana
d)    Narrow the width of your letter to not fill a computer screen; it should only fill 75-80% of the screen
e)    Do not overuse colors.

This layout will achieve one principal objective-it will get people to read it because all of these factors from a) to e) are designed to make it easy on the human eye to read.
Your humdinger of a sales letter will not convert if nobody actually reads it!

2)    Length of Sales Letter

There is a large number of people who say that they hate long sales letters but guess what? Long sales letters work and if you want to writes a high converting sales letter, make it long. And if you don’t believe me, have a look at sales letters of the top internet marketers and you will see that there is not a short one among them.

3)    Number of pages

One(1). There should be no other pages that you need people to visit; everything you have to say should be contained on one page with the minimum of distractions or outbound links.

In a later article I will go into more detail about how to craft a great headline, sub headline etc. but for now you should have a look again at the 3 essentials outlined above which are critical to every great sales letter and embrace the simplicity and effectiveness of this structure.

About the Author

Check out his site on law office software and law office management software at http://LawOfficeSoftware.org

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