Milw Road
Posted in Uncategorized on 08/04/2008 08:55 am by admin
Milw Road
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US $1.99
This Labor Day weekend, we in Wisconsin will again experience the genius of Harley Davidson's marketing machine. For those of you in other parts of the world who were not kept awake by the continual thunder of thousands of Harleys riding down the road, let me explain. Each year, Harley Davidson Motor Company hosts an anniversary celebration in Milwaukee, which includes various satellite celebrations at dealerships throughout the area.
You may ask, "Marketing? This was a celebration -- a phenomenon." Exactly! Think about it, thousands of people traveled thousands of miles and spent a lot of money to celebrate their past purchase. There were events all weekend long in Milwaukee and at every Harley dealership where people gathered to socialize, admire each other's bikes, buy more Harley merchandise, and (probably) plan their next bike purchase.
This did not happen on its own. It was a carefully orchestrated marketing plan that HD has worked over decades. While there are many facets to this marketing plan, there are two things that really stand out.
First: Mystique. People don't buy a motorcycle when they buy a Harley, they buy an idea. There is a mystique about Harley Davidson that is unique in the automobile marketplace. I don't know of any other vehicle that draws thousands of people from all over the world to celebrate it. Sure, some have fan clubs where enthusiasts will gather; but none have the same volume of fans. Over the last few decades, Harley carefully formed this mystique, saving the company from almost certain bankruptcy.
Second: Culture. Harley has built a distinct culture surrounding their product, which includes non-motorcycle merchandise that accounts for 5% of the company's revenue. Rarely would you see someone riding a Hog that is not dressed the part. HD has carefully chosen their target market, and built their marketing around them. Sure, there are other motorcycles out there, but if you are in Harley's target market there is no other bike to buy. Many who now can't afford a Harley are waiting and aspiring to the point when they can join the club. And that's just the point. Harley has built a community of people that espouse the culture that perpetually builds the mystique.
Of course, there are other products that build on these elements. Sports teams are the classic example from which Harley has taken many pages. A few teams have a unique cult stature, such as the Green Bay Packers and the Chicago Cubs. What would happen if you saw these ads: "Two for One Deal at Lambeau Field!" or "Cheap Seats Available at Wrigley Field!"? It would be disastrous for their marketing!
So, how can you build mystique and a supporting culture around your product? What can you do to separate yourself from the competition so you no longer have to ask for the sale -- so your customers are asking to buy from you? How would it be if you never had to explain your price, but that your chosen customers are grateful to pay any price just so they can be in your club? This is my challenge to all of you business owners. What is your genius marketing idea?
Copyright © 2008 Kahuna Enterprises, Inc.
Tim Dollmeyer is a certified ActionCOACH business coach. If you have questions or would like to learn about coaching, visit http://timdollmeyer.com/
As the world of business moves faster and becomes more competitive, having a Business Coach is no longer a luxury; it has become a necessity! Tim's role is to coach business owners to improve their businesses using the proven systems provided by ActionCOACH coupled with his experience and yours. Tim will work with you to develop your vision and then get you into Action to achieve it.
Tim is a powerful and inspirational presenter who uses humor and audience participation to bring his point across in a way that will make a big impact on you and your business. Whether teaching business management, leadership or team building, Tim will help you to view your business in a whole new way. Tim presents workshops for every aspect of growing a business. Each program can be tailored to your company's specific needs. He also delivers workshops in various areas such as conflict resolution, negotiating and public speaking.
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Ready Made Trains RMT5162 Rdc Car Milwaukee Road $82.4 Photo shows RMT-5163 as MILW 265 "HIAWATHA". Also made as RMT-5162 MILW 264 "BELOIT" (a town in Wisconsin, the home of Fairbanks-Morse locomotive builders) and RMT-5161 263 "ONTONAGON" (a town on Michigan's Upper Peninsula). MILKWAUKEE ROAD Railroad painting and lettering in a distinctive silver with black/orange end cab scheme. Made in 3 different numbers. Powered unit only...no non-powered units. |
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Original 1959 Red Schoendienst Milw Braves Wire Photo $57.38 Original 1959 Red Schoendienst Milw Braves Wire Photo Original 1959 Red Schoendienst Milw Braves Wire PhotoEvery signed item comes fully certified with a tamper proof hologram certificate of authenticity and is backed by the SportsMemorabilia.com Authenticity Guarantee. |
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Scott Linebrink Milw. Brewers Signed Official Ml Ball $15.3 Scott Linebrink Milw. Brewers Signed Official Ml Ball SCOTT LINEBRINK MILW. BREWERS SIGNED OFFICIAL ML BALLEvery signed item comes fully certified with a tamper proof hologram certificate of authenticity and is backed by the SportsMemorabilia.com Authenticity Guarantee. |
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Bachmann BAC71067 N Plugdoor Boxcar Milwaukee Road $20.74 Fully assembled N scale rolling stock. Yellow plastic boxcar body. Milwaukee Road, America's Resourceful Railroad, and road number MILW 56500 in Black on each side. Realistic molding of roofwalk, doors, ladders, steps, brake wheel, and rivet detailing. Recessed panel lines for authentic appearance. Authentically molded Black plastic trucks with metal wheels. Detailed underframe. Truck mounted couplers. Compatible with any N scale railroad equipment. Scale: N 1/160. Length: 3-3/4" (9.53cm). Width: 3/4" (1.91cm). Height: 1-1/4" (3.18cm). |
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Ready Made Trains RMT5163 Rdc Car Milwaukee Hiawatha $82.4 BUDDY RDC – MILKWAUKEE ROAD 265 ‘HIAWATHA' Photo shows RMT-5163 as MILW 265 "HIAWATHA". Also made as RMT-5162 MILW 264 "BELOIT" (a town in Wisconsin, the home of Fairbanks-Morse locomotive builders) and RMT-5161 263 "ONTONAGON" (a town on Michigan's Upper Peninsula). MILKWAUKEE ROAD Railroad painting and lettering in a distinctive silver with black/orange end cab scheme. Made in 3 different numbers. Powered unit only...no non-powered units. |
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23-66-2171 - Switch Milw 23-66-2171 Switch $22.48 [495-23-66-2171] UPC: 045242076567 0.02 LB |
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38-50-5430 - Spindle Milw 38-50-5430 Spindle $45.05 [495-38-50-5430] UPC: 045242103317 0.21 LB |
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On The Road $10 On The Road |
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For Road $6 For Road |
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Road $9.99 Road |
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The Road $6.49 The Road |
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Road, The $11.49 Road, The |
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The Road? $11.49 The Road? |
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On the Road $14.99 On the Road |
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32-90-0103 - Worm Gear Milw 32-90-0103 Worm Gear $26.07 [495-32-90-0103] UPC: 045242097418 0.21 LB |
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By Road $24.99 By Road - Photographic Print |
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48-16-6007 - 6-In Diamond Bit Milw 48-16-6007 6-In Diamond Bit $412.9 [04524209720] UPC: 045242097203 6.69L x 6.75W x 17.38H 10.99 LB |
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48-20-5093 - 2-5/8 Core Bit Milw 48-20-5093 2-5/8 Core Bit $176.16 [04524210517] UPC: 045242105175 3L x 3.12W x 9.25H 2.52 LB |
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48-20-5095 - 3-1/2 Core Bit Milw 48-20-5095 3-1/2 Core Bit $229.29 [04524210519] UPC: 045242105199 4.5L x 5.12W x 6.12H 3.74 LB |
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02-25-0260 - Cam Follower Milw 02-25-0260 Cam Follower (Pack of 2000) $6743.59 (Pack of 2000) [04524204478] UPC: 045242044788 0.02 LB |
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36-66-0510 - Worm Gear Shaft Milw 36-66-0510 Worm Gear Shaft $23.41 [495-36-66-0510] UPC: 045242100514 0.31 LB |
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(Pack of 1000) 02-50-6400 - .87X1.12X.56 Brg Milw 02-50-6400 .87X1.12X.56 Brg $4551.28 (Pack of 1000) [04524204540] UPC: 045242045402 0.08 LB |
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23-52-0240 - Brush Spring Milw 23-52-0240 Brush Spring (Pack of 6000) $3923.08 (Pack of 6000) [04524207492] UPC: 045242074921 0.01 LB |
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2312-21 - M12 9.5Mm Analog Milw 2312-21 M12 9.5Mm Analog $364.19 [2312-21] UPC: 045242192182 5.17L x 13.42W x 17.28H 7.26 LB |
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(Pack of 6000) 06-82-3810 - 1/4-20X1-1/4 Screw Milw 06-82-3810 1/4-20X1-1/4 Screw $3923.08 (Pack of 6000) [04524205172] UPC: 045242051724 |
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48-59-0300 - 2.4V 1Hr Charger Milw 48-59-0300 2.4V 1Hr Charger $54.61 [48-59-0300] UPC: 045242150281 3.25L x 3.63W x 6.75H 1.55 LB 0.05 Cubes |
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49-22-1126 - Sawzall Blade Assmt Milw 49-22-1126 Sawzall Blade Assmt $32.18 [04524218086] UPC: 045242180868 0.7L x 8.25W x 7.56H 0.34 LB |
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Bundle Std: Prealg Math 090(U Wi-Milw) $155.35 No Synopsis Available |