Barry Melek Electric Train Sets

Train Set Dinosaur

The Lego and Batman Franchise Strategy

Since its modest beginnings in 1932, the Lego company continues to make adults and children alike happy with new play sets being continuously released in the toy market. Lego is popular with many adults for purely nostalgic reasons, while kids simply love playing with the toy sets while unknowingly developing their building skills! The nostalgia angle is a great marketing pitch, but to be able to survive, Lego must do more than to depend on nostalgia. Lego has always been known for the innovations in its products and the system utilized to make these products, but without a solid offering, it could very well remain on the sidelines while other toy companies rise to the top. Lego executives understand this situation and have made aggressive marketing and production campaigns promoting the products and the brand.

Lego has released thousands of themed play sets over the years, including dinosaurs, medieval castles, robots, and train sets, to name a few. While this surly helped Lego capture a larger market share, the company showed great vision and further widened its lead in the building toy market by partnering with companies that own super franchises such as Harry Potter, Indiana Jones, Harry Potter, Sponge Bob Squarepants, Star Wars, and, of course, Batman. These franchises were transformed as Lego toy building sets using toy bricks, blocks, and pieces, much to the delight of both movie enthusiasts and Lego buffs.

One of the most profitable among the successful franchises that have made it to the Lego ranks is Batman. Batman sets are scenes from Marvel comic book’s movies and cartoons. Lego has turned famous Batman scenes and locations, as well as vehicles, into building sets that provide hours of entertainment. Of all the vehicle sets the Batmobile is, of course, the most popular. Other Lego sets are Robin’s Scuba Jet, the Penguin’s submarine and Mr. Freeze’s jeep. What are even cooler are the Batman mini-figures that come with these vehicles. This is but a few of the Lego Batman sets available today.

Batman is a very profitable franchise that really needs no promotion. However, the partnership with Lego was a wise move on the part of both companies as they are able to reap the benefits from each other’s loyal following. A prime example of the effect of this strategic alliance is that Lego collectors and Batman memorabilia collectors can be one and the same. A Batman collector who collects anything Batman is also likely to buy Lego as long as Batman is the theme. It won’t matter what type of play set it is, as long as it’s Batman related. This buying behavior applies to Lego collectors as well. The Batman product and Lego marriage means more than just short-term profits. One has to take into account the long-term aspect of the merger. The more Batman products Lego releases, the higher the probability for increased customers and profits.

Lego Batman sets will always be popular with Lego enthusiasts and collectors alike. It also stands to reason that if a parent is into, either or Batman and Lego, the chances of their kids being into the Lego hobby is likely as well. This continuing cycle is a wining situation for the consumer and the marketplace as well!

About the Author

Originally from Texas, I now live in the mountains of Arizona. I have 2 online stores the 1st of which is http://bikertshirtsandtanks.com which sells a complete line of Harley Davidson and other biker apparel. The 2nd store is http://toybuildingbricks.com and offers all Lego toy building sets.

Youth: Dinosaur Train - Dinosaur Friends $17.99 Youth: Dinosaur Train - Dinosaur Friends - T-Shirt

Youth: Dinosaur Train - Dinosaur Crossing $17.99 Youth: Dinosaur Train - Dinosaur Crossing - T-Shirt

Toddler Tiny Dinosaur Train Costume $24.95 Are you a tiny Pteranodon who is friends with T. Rex's named Buddy? Ok so maybe you're not, but do you want to be? That's the spirit! All you'll need to do is order this Toddler Tiny Dinosaur Train Costume and you'll be all set! (That and maybe a T-rex brothers, but one thing at a time).Choo-choooo! All aboard the Dino Train! Our Toddler Tiny Dinosaur Train Costume comes with a lime green jumpsuit with attached wings and a character mask! Go back to a time when dinosaurs ruled the earth with the Toddler Tiny Dinosaur Train Costume! ItÕs everything a budding, little thunder lizard could ever dream of!

Dinosaur Train Halloween Costume - Tiny $29.95 Are you a tiny pteradon who is friends with T. Rex's named Buddy? Ok so maybe you're not, but do you want to be? That's the spirit! All you'll need to do is order this Tiny Dinosaur Train Halloween Costume and you'll be all set! Our Tiny Dinosaur Train Halloween Costume comes with a lime green jumpsuit with stomach detail, zipper front, and wings attached to the sleeves! This also comes with matching shoe covers and an adorable Tiny hood! So don't delay! Order this costume and go back in time on the Dinosaur Train!

Dinosaur Train Time Tunnel Moutain Motorized Train Set $59.99 *Mountain features lights and sounds *Includes motorized train and 2 train cars *Also includes Buddy and Mr. Conductor Collectible figures *For ages 3+ years *Hours of fun *Inspired by Jim Henson's Dinosaur Train *Officially licensed *Brand new The Time Tunnel Mountain Set allows children to merge both dinosaurs and train play into one action packed set. Reenact the excitment of traveling through time. Start your motorized train off from Pteranodon station and watch it ascend up the mountain and through the tunnel where it will trigger the lights and sounds on the mountain. The included motorized train can pull 2 up to two train cars and includes Buddy and Mr. Conductor collectible figures. With a figure 8 track layout, this Time Tunnel Mountain set will keep Dinosaur Train enthousits busy for hours.

Youth: Dinosaur Train - Train Logo $17.99 Youth: Dinosaur Train - Train Logo - T-Shirt

Dinosaur Train - Naturalogist $21.99 Dinosaur Train - Naturalogist - T-Shirt

Dinosaur Train - A to Z $21.99 Dinosaur Train - A to Z - T-Shirt

Dinosaur Train $3.95 All Aboard Have your tickets ready for the most exciting ride of your life on the "Dinosaur Train "

Youth: Dinosaur Train - Stats $17.99 Youth: Dinosaur Train - Stats - T-Shirt

Youth: Dinosaur Train - Buddy $17.99 Youth: Dinosaur Train - Buddy - T-Shirt

Youth: Dinosaur Train - Proud $17.99 Youth: Dinosaur Train - Proud - T-Shirt

Youth: Dinosaur Train - Tiny $17.99 Youth: Dinosaur Train - Tiny - T-Shirt

Youth: Dinosaur Train - Skyward $17.99 Youth: Dinosaur Train - Skyward - T-Shirt

Juniors: Dinosaur Train - A to Z $21.99 Juniors: Dinosaur Train - A to Z - T-Shirt

Dinosaur Train - Number One $21.99 Dinosaur Train - Number One - T-Shirt

Toddler: Dinosaur Train - A to Z $17.99 Toddler: Dinosaur Train - A to Z - T-Shirt

Dinosaur Train - Buddy Athletic $21.99 Dinosaur Train - Buddy Athletic - T-Shirt

Youth: Dinosaur Train - A to Z $17.99 Youth: Dinosaur Train - A to Z - T-Shirt

Youth: Dinosaur Train - Naturalogist $17.99 Youth: Dinosaur Train - Naturalogist - T-Shirt

Dinosaur Train - Nature Trackers $21.99 Dinosaur Train - Nature Trackers - T-Shirt

Dinosaur Train - Flower Lover $21.99 Dinosaur Train - Flower Lover - T-Shirt

Dinosaur Train - Follow the Leader $21.99 Dinosaur Train - Follow the Leader - T-Shirt

Dinosaur Train - Hatching Party $21.99 Dinosaur Train - Hatching Party - T-Shirt

Toddler: Dinosaur Train - Naturalogist $17.99 Toddler: Dinosaur Train - Naturalogist - T-Shirt

Dinosaur Train - Buddy Roars $21.99 Dinosaur Train - Buddy Roars - T-Shirt

Youth: Dinosaur Train - Don $17.99 Youth: Dinosaur Train - Don - T-Shirt

Youth: Dinosaur Train - Expedition $17.99 Youth: Dinosaur Train - Expedition - T-Shirt

Youth: Dinosaur Train - Shiny $17.99 Youth: Dinosaur Train - Shiny - T-Shirt

Dinosaur Train Buddy Costume $34.99 All aboard the Dinosaur Train for fun and adventure! Herbivore or carnivore you'll have plenty to sink your teeth into in this cute and clever Dinosaur Train Buddy costume.

Youth: Dinosaur Train - T Rex $17.99 Youth: Dinosaur Train - T Rex - T-Shirt

Youth: Dinosaur Train - Conductor Calling $17.99 Youth: Dinosaur Train - Conductor Calling - T-Shirt

Youth: Dinosaur Train - All Aboard $17.99 Youth: Dinosaur Train - All Aboard - T-Shirt

Youth: Dinosaur Train - Bugs On A Stick $17.99 Youth: Dinosaur Train - Bugs On A Stick - T-Shirt

Youth: Dinosaur Train - Dino Depot $17.99 Youth: Dinosaur Train - Dino Depot - T-Shirt

Juniors: Dinosaur Train - Hatching Party $21.99 Juniors: Dinosaur Train - Hatching Party - T-Shirt